Execution of strategic planning: key to business efficiency in time of crisis

Abstract

Modern companies are immersed in different environments; the opening of new markets and technological advances represent a key to stimulate productivity growth and economic growth. Strategic planning is much more than a forecasting process, it requires setting clear objectives and goals during certain periods in order to achieve favorable results and bring the organization closer to the planned future situation. For this reason, in order to deepen the subject, the objective of Analyzingthe execution of strategic planning was proposed: key to business efficiency in times of crisis. With a qualitative, descriptive, non-experimental methodology it was developed, with relevant results that it presents to the integral control panel, within the strategic planning, it aims to provide a vision in the realization of administrative management through planning, in the Business. This is a key factor that will help maintain and control all the strategies implemented to achieve the objectives. It is considered a critical success factor in all organizations. Among the final considerations, the strategic planning model developed allows the members of the management team and collaborators to understand the process more easily since it focuses them on key points of the formulation, implementation and control of planning at a strategic level. It also favors its applicability at the levels of tactical and operational planning when formulating the cascade of objectives.

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